.Manly Bands is actually a direct-to-consumer seller of males's bands. The provider introduced in 2016 after John Ruggiero, the founder along with his wife Michelle, couldn't discover an appropriate wedding celebration band.This is actually Ruggiero's 2nd appeal on the podcast. In April 2021, we reviewed the company's starting, special band products, and also even more. Since then, Manly Bands has actually acquired its manufacturer. The manufacturing of bands coming from, state, Jack Daniel's scotch barrels or even Fender guitar strands makes powerful video recording, points out Ruggiero, perfect for storytelling on social networking sites and also somewhere else.The whole entire sound of our chat is actually embedded listed below. The records is actually modified for span and also clearness.Eric Bandholz: Provide our team a rundown of what you carry out.John Ruggiero: My other half, Michelle, as well as I started an online ring company called Manly Bands in 2016 to resolve a problem of wedding bands for men. Our team were actually merely gotten married to. I possess sizable hands and also couldn't find a ring that I just liked that was not overpriced. My choices were buying from a magazine or even possessing something custom-made.I found yourself purchasing coming from an internet site. The band showed up in a level mailer, without any box or customer care. It was a dreadful adventure by today's ecommerce requirements.Our experts obtained wed, relocated to Fla, as well as required a work. Our company told ourselves, "We are actually both entrepreneurs. Why don't we produce our very own company?" Our company reviewed the types of problems our experts would certainly observed and exactly how to address all of them. My ring experience appeared, and also our company decided to make an effort to handle it for other men.Our target when our company began was actually to pay lease. Our company presumed making a couple many thousand dollars a month coming from this would be actually fantastic. Our team considered it a lifestyle company, certainly not high-growth. It was only Michelle and also me in our garage creating bands as well as delivering them bent on customers. Our company had hit on one thing. Our notification reverberated along with prospects.Michelle and I create an exceptional team. I come up with concepts, and she is actually the implementer. A bunch of our success visits her imaginative mind. She labels the rings and builds characters. She attaches the bands to consumers. Describing a ring exclusively as "eight-millimeter dark" failed to suffice.Our team created rings from unique components, including Port Daniel's barrels or even unique steels. The business took off. Ever since, our company've grown dramatically. Our team right now have more than 55 folks in the Manly Bands family members. Regarding fifty percent of those are actually ring craftsmans who do work in our recently gotten manufacturing store in Utah.Bandholz: When did you get a producer?Ruggiero: About a year as well as a half earlier. Our experts had been their customer for a long times, so we understood all of them properly. Most of their service was wholesale, which didn't passion our team-- visiting mom-and-pop jewelry experts. They kept their wholesale consumers as well as brand. Our company got some of their possessions and also brought over employees.Prompting a production group has been just one of the greatest factors we've performed. It's been actually incredible to head out there and see all of them make bands out of Fender guitar strands or even metallic coming from an M1 Abrams storage tank.Bandholz: Exactly how does internal manufacturing influence marketing?Ruggiero: It is actually been significant. Taking an electronic camera to the opposite of the office as well as recording the staff making use of lathes to cut the metallic poles or even whiskey gun barrels right into rings creates unbelievable video clip. We have our electronic camera workers available regularly. We utilize that video on our social networking sites and in our adds and email lists. We attempt to advertise that due to the fact that most business in the guys's band space don't make. They fall ship or even order from international and afterwards deliver it out. However we wish it to last a life-time as well as be one thing individuals can easily take pleasure in.Our experts've possessed a bunch of success along with our army heritage assortment, where our team resource one-of-a-kind army materials. We have the M1 Garand rifle sell, the timber component, coming from World War I. Enjoying our crew placed that in the lathe and also reduced a part out for a ring is actually amazing.Our advertising for those bands discuss the past, the soldiers, where the item was made use of, as well as factors like that. My wife and also I studied filmmaking in college. Our experts use our skill-sets to educate as well as narrate. For instance, I recently received an email from a consumer that discussed that his grandfather made use of to steer M1 storage tanks. The customer skilled among those bands to his gramps, and they possessed pretty a mental substitution. It behaves to help clients connect with their past as well as make something purposeful.Bandholz: Where can people buy a ring from you?Ruggiero: ManlyBands.com. We possess pictures on Instagram, too. I perform Twitter as well as LinkedIn.